“We’ve successfully grown an idea into the brand and store we’ve always wanted.”
Brand Concept & Execution
Marketplace Launch & Facilitation (October 2021)
Digital Advertising & SEO
Marketing Materials: Design & Printing
Product Photography
Various Content Creation
Marketplace Dominance
Beyond the CaptivaBrand.com store, the brand provides hundreds of product listings on Amazon, Wal-Mart and eBay to ensure blanket saturation of the most viable and popular online marketplaces.
Priority Membership Levels
Dealers and distributors have the ability to create accounts and access specific product pricing and information not available to the general public. Appealing to industry professionals is a top priority of the brand, and is reflected in their approach to everything.
Brick & Mortar Marketing
Captiva’s branding and imagery is utilized for trade show displays, mailable marketing campaigns, and printed/digital catalogs that end up in the hands of distributors and end users. Existing both online and in the real world is paramount to meeting the desired reach of the brand.
Brand Reconceptualization
Captiva was created as the business’s flagship brand, in this case to appeal as broadly as possible to businesses and organizations within their industry, as well as end users of the product line. With a plan to grow their catalog and expand into other retail categories, Captiva has paved the road to brand
Growth-Focused Functionality
Using Wordpress as the platform for their online store, Captiva ensures future data mobility and expansion that will not be hindered by restrictions implemented by the less open-source platforms. Different subdomains and structural segmenting will be utilized to broaden the product line offered by Captiva, moving the brand into a larger sector of the homegoods market.